Jan 8, 2018
Building a premier digital footprint is a great way to get ahead in today’s technology-driven state. Focusing on these four elements will help jump-start that process.
This guest post was created by Victoria Ward. At eMedCert, we strongly encourage all forms of guest posting. If you are interested in publishing your work on the eMedCert blog, please contact our editorial team at [email protected].
It is no secret that digital technology is influencing the health care sector. Searching for health-related information is the 3rd most popular online activity. This finding provides significant support for marketers to increase spending online in order to create awareness, increase the patient flow and build customer loyalty. Simply put, ensuring that your organization possesses a top-notch digital presence is more important than ever – and there are several ways to do so.
The first step to building a sturdy digital foundation is understanding the importance of a website. These days, if you don’t have a website you are essentially invisible. A website can be used to accomplish many different marketing strategies to help your business grow.
Patients want to be able to research potential providers and hospitals before visiting for the first time. Improving your facility’s digital footprint is a great way to gain an edge over your competitors and increase your chances of being selected over them.
So, how exactly can an organization do this? That’s what this article is for.
There are four critical elements to any strong digital presence:
Many businesses make the mistake of neglecting usability. Usability is critical for the success of any website and should never be overlooked.
For your website to be successful, it should not only look good, but also provide a seamless experience for visitors. The best way to achieve this is to consider users’ perspectives. A good website allows viewers to navigate the page to find the information in a quick and effortless manner. Make sure the website architecture is well-planned and organized.
Online reviews have proven to be a powerful tool and are an important metric for consumers to assess the quality of care they will be given. Reviews have become an extremely influential factor in the decision making process of potential patients.
Featuring testimonials or reviews on your website can help your increase credibility, which will help grow your overall traffic and sales. Nearly nine out of every ten consumers read online reviews, and 88% say they trust those reviews as much as personal recommendations.
However, also bear in mind that there will always be unhappy patients, and usually those patients are the most vocal. You can, nonetheless, adapt your strategy for dealing with negative reviews.
A lot of the time, health care organizations think that simply creating a website is enough. However, one crucial element that is often overlooked is making the website mobile friendly. Smartphones and other mobile devices are more popular than ever before, so optimizing your website for mobile isn’t just a trend or a side option.
44% of mobile users schedule appointments after finding hospital information online. This means that having a website that is mobile-friendly needs to be a priority. Additionally, Google incorporates mobile-friendliness into its ranking factors, so it’s crucial to consider how your site’s visibility might be impacted by its design.
With an ever-rising number of customers using the web to find medical and health-related information, it is imperative that health care marketers develop an SEO strategy that allows them to be found when a potential customer conducts an online search.
A SEO campaign for healthcare that specifically targets these potential patients can help you to appear higher in search engine results for healthcare-specific phrases. With the growing popularity of medical searches and references in search engines, SEO is quickly becoming a necessity in today's fast-paced, digital world. Start by choosing relevant keywords for each of your landing pages and any other content you create and publish.
There is no doubt that digital technology is transforming the healthcare industry. One can no longer deny it’s potential to increase patient loads, improve office efficiency and streamline practice workflows. At its heart, digital technology is about enhancing people, relationships, and communication.
Continuing education is also available digitally through eMedCert. Complete your ACLS, PALS and BLS certification/recertification online.
After graduating from University in the field of marketing, Victoria enjoys all things digital marketing and is currently working as a digital marketing executive at Nexon Healthcare expanding her skills and learning new things every day.